Driving Engagement Through Partnerships

With 20 years of experience, we specialize in licensing and monetization, maximizing intellectual property value for studios, publishers, and global brands.

A gaming scenario featuring a smartphone with a game interface next to two controllers on a wooden surface. The smartphone displays vibrant images and icons, while the controllers feature a sleek, modern design with buttons and joysticks prominently visible. Warm lighting enhances the scene.
A gaming scenario featuring a smartphone with a game interface next to two controllers on a wooden surface. The smartphone displays vibrant images and icons, while the controllers feature a sleek, modern design with buttons and joysticks prominently visible. Warm lighting enhances the scene.
A well-lit gaming room features multiple gaming stations with high-backed chairs and monitors. The room has a minimalist setup with green and black color tones. Large posters adorn the walls, and the room appears clean and organized.
A well-lit gaming room features multiple gaming stations with high-backed chairs and monitors. The room has a minimalist setup with green and black color tones. Large posters adorn the walls, and the room appears clean and organized.
A close-up of a gaming console showing the illuminated power button with the signature logo. Three braided cables are hanging across the front, contrasting against the sleek black surface of the console.
A close-up of a gaming console showing the illuminated power button with the signature logo. Three braided cables are hanging across the front, contrasting against the sleek black surface of the console.

Our Mission Statement

We excel in strategic partnerships, developing go-to-market strategies, securing impactful deals, and leading international licensing initiatives for renowned companies.

Strategic Partnerships

Driving engagement and revenue through innovative licensing initiatives.

A gaming controller with colorful buttons is placed on a reflective surface, alongside a remote control. Gaming discs and cases are visible in the background, giving a sense of a gaming setup.
A gaming controller with colorful buttons is placed on a reflective surface, alongside a remote control. Gaming discs and cases are visible in the background, giving a sense of a gaming setup.
Global Licensing Expertise

Our agency excels in maximizing intellectual property value for major studios and brands through strategic partnerships and high-impact deals in the gaming and entertainment sectors.

A row of high-end gaming computers on sleek desks, featuring RGB lighting and gaming accessories. The computers are housed in transparent cases with visible components, emitting a red glow. Comfortable gaming chairs with ergonomic design are positioned next to the desks, and the room's ceiling is modern with recessed lighting.
A row of high-end gaming computers on sleek desks, featuring RGB lighting and gaming accessories. The computers are housed in transparent cases with visible components, emitting a red glow. Comfortable gaming chairs with ergonomic design are positioned next to the desks, and the room's ceiling is modern with recessed lighting.
Monetization Support

We provide comprehensive monetization support, developing go-to-market strategies and securing impactful deals for clients, ensuring their intellectual properties achieve maximum market potential and revenue generation.

Client Feedback

Our partnerships drive engagement and revenue through strategic collaborations.

Pop Licensing transformed our brand's reach, maximizing our intellectual property value significantly.

Game Publisher
A sleek, modern setup featuring a laptop with the screen displaying a logo for MAR Gaming. The laptop is placed on a clean, dark desk, accompanied by a gaming mouse on the right and a pair of headphones resting on a stand to the left. A microphone is positioned on the right side of the desk.
A sleek, modern setup featuring a laptop with the screen displaying a logo for MAR Gaming. The laptop is placed on a clean, dark desk, accompanied by a gaming mouse on the right and a pair of headphones resting on a stand to the left. A microphone is positioned on the right side of the desk.

Los Angeles

Working with Pop Licensing has been a game-changer for our business strategy and revenue growth, thanks to their expertise in securing impactful licensing deals.

A flat-screen TV displays a video game interface featuring a character from Mortal Kombat in the center. Beside the TV is a stack of video game cases for the PlayStation 3, including titles like FIFA 14 and Grand Theft Auto. Below the TV, there is a gaming console, controllers, and other gaming equipment.
A flat-screen TV displays a video game interface featuring a character from Mortal Kombat in the center. Beside the TV is a stack of video game cases for the PlayStation 3, including titles like FIFA 14 and Grand Theft Auto. Below the TV, there is a gaming console, controllers, and other gaming equipment.
Brand Manager

New York

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